Alex is a founder and Principal at Senet and provides a broad range of advisory services. Alex's key areas of specialisation include bookmaker licensing, AML/CTF programs and risk assessments, policies and procedures, helping organisations excel operationally and delivery of online and face to face compliance training through the Senet Compliance Academy.
Prior to Senet, Alex held various senior advisory and strategy roles with KPMG Australia and KPMG Channel Islands, in relation to strategic business advisory, AML/CTF, risk management and compliance. Alex held senior strategy roles with leading international and domestic financial institutions including ANZ, Santander, Abbey National in retail, corporate and commercial divisions working in London, Jersey (Channel Islands) and Europe.
Alex holds a Bachelor of Commerce, a post graduate Diploma in Market Modelling and Master of International Business from the University of Melbourne, where she finished in the top 3 of her class. Alex is a qualified company director and has completed the Australian Institute of Company Directors program. Alex was appointed to as a non-executive director on a Victorian public hospital board.
Alex is an advocate for gender diversity and equality and has published articles in leading Australian newspapers and is a member of the International Association of Gaming Advisors.