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Katherine McGowan

Marketing, Communications & Events Manager

Katherine is Marketing, Communications & Events Manager at Senet. Katherine manages the firm’s brand and digital touchpoints, oversees internal and external communications and media, and executes Senet’s corporate functions including the annual Backing the Punt wagering conference.

She brings with her a decade of experience delivering marketing strategy, event and campaign management across the education and racing sectors. She has a keen interest in digital and social media, with a focus on understanding behaviour and insights to maximise the customer experience.

Katherine’s background includes extensive experience in event management, successfully leading teams for major sporting events, award galas, graduation ceremonies, expos and open days.

Katherine holds a Bachelor of Arts in Media and Communications from Swinburne University and is a member of Global Gaming Women.